Co-Directing Frisco: It's Changed Official Music Video

You may recall my post on shooting Frisco's Get Greazy Music Video. On the same day, just before we shot Get Greazy, Fris and I filmed the visual for It's Changed, the musician's latest single and a result of a collaborative effort. Out today, July the 18th 2017, on iTunes, Spotify and the like, it's been roughly a month since the music video was released.

On reflection, I love this visual as I was able to retain artistic identity. It also felt amazing to have my client happy with the final product - Fris fed back throughout the edit, and executed his own vision while co-directing with me. I've been working on bringing my portrait photography to motion picture, and think that this is a wicked place to begin! The performance itself is direct in it's style - straight to camera, one verse, and without interruption, and while filming was minimal, detail lies heavily in the artist's on-camera energy and the final edit.

It's Changed was shot using a Canon 5D Mark III, against a red backdrop, and red gels over continuous lighting. 

It's Changed - by Frisco, produced by Skepta: